Chandrika Jain, Marketing Director at Lenovo India, shares insights into the launch of the brand’s new series
The campaign was crafted with the aid of the agency's in-house proprietary tool, SHARP
Mago was associated with Mint Lounge at the time of her demise
Jain, Director - Marketing, Lenovo India, talks about the brand’s Brave New Art video series that melds analogue and digital art, strategies to engage Gen Z, leveraging data, digital and more
Chandrika Jain, Director- Marketing, Lenovo India, shares interesting insights into Lenovo's 'human-centred innovation' campaign
The soap brand has also unveiled a modern, revamped look with a new packaging
Currently, Jain is managing the company's Worldwide Marketing Hub in India
The TVC focuses on the germ protection properties of the Chandrika Ayurvedic Soap