ctv-ad

Is CTV really as measurable as marketers believe?

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India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly

e4m Staff Jan 19, 2026 11:53 AM

Kargo expands APAC CTV advertising offering with Fetch TV

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Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory

e4m Staff Mar 8, 2024 11:53 AM

Disney+ Hotstar shines the spotlight on 'WhOTTs Next' in the world of OTT Advertising

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An exclusive event for CMOs & media agency heads was held in Mumbai

e4m Staff Feb 20, 2024 1:54 PM

IPL supercharges the appeal of CTV ads for targeting affluent, engaged audiences 

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A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting

NATIVE CONTENT Jan 31, 2024 10:43 AM

Consistent growth in CTV advertising opens doors to numerous opportunities for advertisers

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CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?

exchange4media Staff Sep 5, 2022 10:15 AM