India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
An exclusive event for CMOs & media agency heads was held in Mumbai
A surge in demand for Smart TVs is driving brands to ace CTV ads and targeting
CTV is the next big evolution in the world of home entertainment. Audiences have already started to adapt CTVs in a big way. Are brands ready for the change?