Disney+ Hotstar shines the spotlight on 'WhOTTs Next' in the world of OTT Advertising

Disney+ Hotstar's Ads Team hosted an exclusive event on Friday, 16th February, in Mumbai for Marketing & Media Agency heads, unveiling a captivating vision for the future of OTT advertising. The event showcased an exclusive preview of upcoming titles and cutting-edge advertising capabilities.

Event Highlights:
⦁ Exclusive Content Unveiling: Attendees were treated to a sneak peek of upcoming Disney+ Hotstar shows, including titles not yet announced, offering a glimpse into the platform's diverse and compelling content.

Chat with Celebs: Raveena Tandon and Emraan Hashmi shared fun tidbits about their shows on Disney+ Hotstar - Karmma Calling & Showtime, in a candid chat with Gaurav Banerjee, Head - Content, Disney+ Hotstar & HSM Entertainment Network, Disney Star.

Innovative Ad Formats: Disney+ Hotstar's commitment to innovation was on full display, with the introduction of industry-first, innovative ad formats that promise to reshape the OTT & CTV advertising landscape.

⦁ CTV Advertising Leadership: The event highlighted Disney+ Hotstar's leadership in Connected TV (CTV) advertising, showcasing the platform's niche targeting options and strategies for brands to maximize their impact.

Abhijit Shah, Head- Marketing, Digital business and Customer Experience at ICICI Prudential AMC said, It was my pleasure attending this exciting event, WhOTTs Next, by Disney+ Hotstar It was indeed insightful from a numbers perspective, how the platform is growing, what’s the future of OTT, how Disney+ Hotstar is shaping the OTT landscape in India and what’s in store for marketers and advertisers like us. And from a non-numbers perspective, I got a great preview of the lovely shows coming up on the platform.

Atique Kazi as President - Data, Performance and Digital Products at GroupM India said, Content is the king in our industry and today at Disney+ Hotstar’s WhOTT’s Next, I got an exclusive preview of some of the exciting shows coming up on the platform. Really excited and looking forward to associating with some of these on the platform.

Dhruv Dhawan, Head - Ads, Disney+ Hotstar said, “At Disney+ Hotstar, we are always looking for newer ways to connect with our advertisers. We are thrilled to have hosted an industry-first event where we were able to showcase our exciting content line-up exclusively for them. As a platform, we strive to serve ‘many India’s’ keeping in mind the preferences and languages of a vast audience. With quality content and an understanding of regional nuances, we ensure that our advertisers reach their desired audience, and this is what we wanted to highlight at this event. The key to building brands and businesses is OTT-first planning and we’re here for that. We look forward to collaborating with brands on the same.”

Key Takeaways:
The event not only provided a platform for industry leaders to share their expertise but also facilitated meaningful discussions on the future trends and opportunities in OTT & CTV advertising. Attendees gained valuable insights into Disney+ Hotstar's commitment to pushing boundaries and driving innovation in the digital video advertising space.