Industry leaders expressed cautious optimism about the impending Digital Personal Data Protection Act, anticipating a more regulated and trustworthy digital ad landscape in its wake
MoS IT Rajeev Chandrasekhar said the govt will notify the board as soon as the selection process is over
The bill has been made technology agnostic so that evolving data concepts can be included without amendments
The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media platforms
The bill, which aims to make internet companies, mobile apps and business houses more accountable, will be tabled during the monsoon session
The new Bill, if passed by the Parliament, would replace the current Information Technology Rules, which was notified in 2011
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
The bill was introduced on December 11, 2019