Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
If the deal is finalised, Microsoft will own and operate the video-sharing app in the US, Canada, Australia and New Zealand
India, was the most targeted country in 2019, enduring with 2.4 billion credential stuffing attacks, followed by the United States at 1.4 billion
Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most
According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats