Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts, say industry players

Shantanu David May 2, 2024 8:59 AM

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

If the deal is finalised, Microsoft will own and operate the video-sharing app in the US, Canada, Australia and New Zealand

exchange4media Staff Aug 3, 2020 9:08 AM

India, was the most targeted country in 2019, enduring with 2.4 billion credential stuffing attacks, followed by the United States at 1.4 billion

exchange4media Staff Jul 20, 2020 3:56 PM

Guest Column: Praveen Rao, Director, Digital Strategy at Motivator, decodes how the trend toward a cookie-less web impacts publishers and third-party ad-tech platforms the most

Praveen Rao May 12, 2020 1:33 PM

According to the study, on average, two times more consumers say TV ads provide a more positive impression of brands than common digital formats

exchange4media Staff Mar 31, 2020 12:31 PM