Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need for speed' propositions are to be blamed
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
e4m spoke to some of the top marketers in the country, asking how they would remember this year
He was the head of brand
While the campaign is getting lauded for its stellar media efforts, the overexaggerated insight of retiring a fridge and replacing it with Dunzo is getting cold reactions from the creative world
In the¬ advertisement, Sivaangi plays the character of a Chennai resident explaining to an expat about a lot that Chennai has to offer
The actor is the face of the brand campaign for Dunzo Daily in Pune
The investment was led by Reliance Retail, with participation from existing investors Lightbox, Lightrock, 3L Capital and Alteria Capital
Industry watchers heap praises on Amazon Prime India's smart and unconventional use of influencer marketing, including adding LinkedIn to the mix
The digital campaign picks up from last season’s story-arc where lead character Srikant tries to find a decent desk job for himself, and it shows him being interviewed by business stalwarts
Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic
The show, named Namaste Digital, is part of Google's new multi-pronged effort to help SMBs navigate the challenging economic environment by building a digital presence
The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur
With a click of a button, Swiggy and Dunzo will deliver Hershey’s much-loved brands and products to the shopper’s doorstep in select cities
Leveraging the extensive service delivery mechanism, Cipla Health will cater to 4 lakh people and cover 250 stores in 45 cities across the country
Delivery across eight cities, to be made available within the hour
Burger King and Dunzo were quick to pick up on the Donald Trump ‘mispronouncing’ debacle in Ahmedabad
Jain, co-founder CupShup, tells us about the company’s Y-O-Y growth, plans for 2020 and why they are the best media fit for modern branding problems