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From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
e4m Staff Aug 29, 2025 3:37 PM
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
e4m Staff Sep 30, 2024 4:32 PM
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM
Manjit Cherian has over 20 years of experience in brand communication strategy
e4m Staff Sep 13, 2024 10:37 AM
Re-releases of popular Bollywood movies have been attracting diverse and affluent cine-goers to the theatres by the droves, boosting footfalls and reach
NATIVE CONTENT Sep 11, 2024 12:21 PM
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behaviour to educating boys on respect and equality
The 88-year-old has been widely regarded as the “mother of Asian cinema"
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
The exhibition featured close to 100 artworks by 26 talented neurodiverse artists
Sudhir Das was previously with Dentsu Creative as Group Executive Creative Director
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
e4m Staff Sep 5, 2024 12:49 PM
Users can post videos celebrating and mentioning that one G.O.A.T. Teacher who has shaped their lives until 11pm, 8th Sep, with #GOAT
e4m Staff Sep 5, 2024 12:35 PM
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
e4m Staff Sep 5, 2024 12:33 PM
Prior to this, Dhruvish Thakkar was with Flipkart as Senior Director, Head of Marketing & Revenue - Flipkart Epharma
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
Prior to joining Sun Neo, Singh was associated with ZEEL for over 10 years
Sonam Saini Sep 4, 2024 4:28 PM
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
Industry experts are hopeful of a 20-25% spike in ad revenue in H2 as compared to H1
Chehneet Kaur Sep 4, 2024 9:12 AM
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
Several influencers and news channels have been facing backlash for tasteless and insensitive content being created around the incident and the related protests
Chehneet Kaur & Soumya Gawri Sep 3, 2024 2:30 PM
Prior to this, Jaimit Doshi was with Aditya Birla Sun Life Insurance as Chief Technology, Digital and Marketing Officer
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
Yazdi Sodawaterwala was the Head of Distribution and Marketing at Telebrands India
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
Simran Sabherwal Aug 30, 2024 9:16 AM
Mini Harrison to head India TV Television; Avdhesh Kumar to lead Connected TV and Streaming Platforms and Sourav Dev will oversee Speed News
e4m Staff Aug 29, 2024 2:10 PM
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Prior to this, Nikita Malhotra was the Digital Activations Lead for emerging markets at Adidas
e4m Desk Aug 28, 2024 12:59 PM
The partnership is set to bring VerSe Innovation an additional $100M in revenue
e4m Staff Aug 28, 2024 8:23 AM
The event will feature exceptional artwork created by artists on the autism spectrum and others with special needs
e4m Staff Aug 27, 2024 4:48 PM
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
Chehneet Kaur Aug 27, 2024 8:34 AM
