Wipro’s Bidyabrata Biswas joins edtech startup SkillArbitrage
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
edtech-startup
upGrad CEO Arjun Mohan resigns
Mohan will reportedly be in office till January 15
Crucial test for Byju’s: Can the edtech major sustain its big-ticket sports sponsorships?
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
Classplus onboards Sourav Ganguly as brand ambassador
The edtech startup has partnered with the BCCI President to launch and endorse their first-of-its-kind initiative for edupreneurs
Grapes Digital bags digital AOR & communication mandate for Suraasa
The agency will be responsible for media buying and planning to achieve all the marketing objectives of the brand
Unacademy valued at $3.44 billion after raising $440 million in series H funding
This round was led by Temasek with super pro-rata participation from General Atlantic, Tiger Global and Softbank Vision fund
BYJU’S pays a tribute to the sacrifices of parents in new campaign
The film was launched on Parent's Day (July 25)
BYJU's buys US-based reading app Epic in a $500m deal
The company also revealed that it has earmarked a billion dollars for investment in the US
Scaler strengthens Marketing and Creative teams with 4 key appointments
Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content
'We want to give our learners a personalised & hands-on experience through live sessions'
Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also
Teachmint launches #TeachmintPeTeachingAasanHai campaign featuring Rajkummar Rao
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
Edtech Gradeup unveils first campaign featuring Kartik Aaryan
Conceptualized by Mirchi Brewery, Gradeup plans to launch a series of five brand films across all digital platforms and social media channels
Bada Business names Nimish Choudhary as Chief Financial Officer
Choudhary brings over a decade of finance-related experience in diverse industries including Tata, Snapdeal, Cardekho & Lucideus
Chimp&z Inc bags integrated mandate for UK-based EdTech startup, AceTute
As part of the mandate, the agency will design and develop the website and mobile application for the EdTech startup