The OOH industry means business this festive season with 100% occupancy after a really long spell of both personal and professional standstills
Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow
OOH experts detailed how the year of 2020 has expanded ambient DOOH solutions and the offerings they were able to provide brands with this year
Players in the sector say if government approvals are set in motion, DOOH will accelerate further and give brands better ROI
DOOH experts talk about the potency of a standardized measurement system for the medium as pDOOH gains prominence in the current market scenario
DOOH experts share key learnings from location-based solutions to provide brands with an effective ROI
DOOH experts share how brands can amplify the reach and visibility of their campaign with modern digital signage solutions
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
Its plug-n-play technology can be plugged into any existing screen and can be operated through TagTalk's new mobile app and web operating software
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
e4m spoke to DOOH experts about their initiatives during Unlock 4.0, new opportunities brands can gain and the potency of DOOH in the F&B Industry in the new normal
OOH players say that to revive the economic dent, agencies are offering discounted packages and are hoping brands will capitalise on the opportunity
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
The data is collected from multiple sources like Mobile, RFID, POS, IoT driven devices
Guest Column: Gautam Bhirani, Managing Director, Eyetalk Media Ventures, on DOOH networks playing a significant role in keeping the public informed during these times
Starting from January 24 with the India vs New Zealand T20 series, the campaign is spread out across both Eyetalk’s integrated DOOH networks – BizTalk and TagTalk
The MD of Eyetalk Media Ventures, Bhirani shares insights on digitisation, the shift in the OOH media landscape and his predictions for 2020