Dream11’s overall advertising promotional expenses increased from Rs 2,158 crores in FY '22 to Rs 2,964 crores in FY’23

e4m Staff Jan 22, 2024 3:04 PM

The bowler will spearhead the company’s campaigns and special tournaments, exhibiting the skills required for playing and excelling in online fantasy sports

exchange4media Staff Oct 13, 2021 5:07 PM

It was the first state to ban online and fantasy gaming for promoting gambling

exchange4media Staff Aug 27, 2021 12:12 PM

The court was hearing a petition seeking directions to regulate or prohibit any online game involving 'mere skill by putting money at stake in expectation of winning'

exchange4media Staff Jul 31, 2021 8:30 AM

Despite the palpable impact of IPL suspension, gaming platforms are now planning to offer a wider range of sports like kabaddi, football, basketball and baseball to entice users

Ruhail Amin May 12, 2021 8:52 AM

Abhishek Madhavan, SVP, Growth and Marketing, MPL, shares that after the brand’s last IPL association, the number of fantasy gamers increased by more than 7x

Misbaah Mansuri May 6, 2021 8:58 AM

Industry players outline their strategies to drive user growth during the tournament

Javed Farooqui Apr 23, 2021 8:30 AM

Dream Sports & Dream11 Chief Marketing Officer Vikrant Mudaliar shared that they have invested in strong multimedia campaigns across various platforms that feature curated content for cricket fans

Javed Farooqui Apr 20, 2021 8:25 AM

The users will have the opportunity to create their own Fantasy Cricket teams, participate in a variety of contests or leagues and win huge cash prizes and rewards

exchange4media Staff Apr 14, 2021 5:01 PM

The new campaign #letspanga announced by the fantasy gaming platform will have the cricketer as the lead face

exchange4media Staff Apr 8, 2021 12:57 PM

Dangal Games CEO & Founder Varun Mahna expects the number of fantasy game users to grow from 10 crore to 80 crore in the next two to three years

Javed Farooqui Apr 7, 2021 8:14 AM

Kanungo, Director-Brand & Marketing Strategy, Games24x7, says the company will run ads on TV, Disney + Hotstar, digital platforms and traditional performance marketing channels during live IPL matches

Misbaah Mansuri Apr 2, 2021 8:34 AM

Yadav has been associated with PlayerzPot since its inception

exchange4media Staff Mar 9, 2021 3:20 PM

Despite the exponential growth of online gaming, industry experts believe that the genre needs a lot of evangelising effort before the advertising community takes it by storm

Mitaksh Jain Mar 5, 2021 8:00 AM

Dream11 now becomes the official fantasy partner of the NBA, WNBA and G League in India

exchange4media Staff Dec 23, 2020 4:52 PM

Industry watchers say the category, seen making a big advertising splash this IPL, should advertise responsibly with brands getting endorsers to talk about playing it the right way

Misbaah Mansuri Sep 23, 2020 8:47 AM

The digital film for #DumHaiTohYahanKhel campaign has been conceptualised by Edelman India

exchange4media Staff Jul 4, 2020 9:13 AM

Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy gaming

Sanstuti Nath Jun 24, 2020 8:56 AM

The business was won in a tightly-contested multi-agency pitch

exchange4media Staff May 5, 2020 8:45 AM

The game offers s a Rs 2000 sign-up bonus for all the new users and Rs 1000 bonus on each successful referral by an existing user

exchange4media Staff Apr 29, 2020 10:00 PM

The tournament features eight teams which include the likes of Hsinchu Titans, Taiwan Daredevils, TCA Indians, Taiwan Dragons, Chiayi Swingers, PCCT United, ICCT Smashers and FCC Formosans

exchange4media Staff Apr 28, 2020 10:00 PM

Tamannaah joins Virat Kohli, who recently renewed his association with MPL as brand ambassador, and she will represent and endorse the brand across channels

exchange4media Staff Mar 4, 2020 3:26 PM