Under this mandate, FCB Interface will spearhead the marketing and communication strategies for a range of Philips products
Joemon Thaliath will be retiring as Vice Chairman and CEO, the agency has said
Leo Burnett and FCB Interface won Silver and Bronze respectively in the Sustainable Development Goals Lions category
Dudeja will report to Vice Chairman and CEO Joemon Thaliath
Apart from Hindi, the film will release in six languages i.e. Marathi, Gujarati, Tamil, Telugu, Kannada and Malayalam
The mandate includes creative strategy, execution, and social media management for the brand across all channels
The campaign has been crafted by FCB Interface
The campaign features Ajay Devgn and will be promoted across different media including TV and digital platforms
The #SaveTaxCreateWealth campaign aims to drive investor awareness & the adoption of ELSS Mutual Fund amongst Indian millennials
Patwardhan has 25 years of experience in the Marketing and Advertising industry
The campaign has been conceptualised by FCB Interface
Nitin Karkare, Swati Bhattacharya, Robby Mathew, and Joe Thaliath will take on more prominent roles
Cannes Lions 2021 winners met at Clubhouse to reflect on the year's wins and where the industry needs to improve
India’s total Lions count stood at 21, with FCB Interface & Dentsu Webchutney leading with 7 metals each
‘The Punishing Signal’ wins in Brand & Activation category
The seven metals won include one Gold, four Silver and two Bronze Lions
The agency has won six metals for the campaign thus far
FCB India bagged 5 Lions for its acclaimed 'Punishing Signal' campaign for Mumbai Police
India picks one gold, one silver and two bronzes on day 1
FCB Interface, Lowe Lintas Mumbai and Geometry Encompass have clinched the coveted spots
The film has been crafted by FCB Interface and will also be rolled out on OOH and digital platforms
Guest Column: Ruta Patel, Senior Vice President, FCB Interface, explains how brands go by rituals and ideologies as part of their marketing strategies
The film, conceptualized by FCB Interface, is a series of images that show the world through a baby’s eyes
Conceptualised by FCB Interface, the campaign will be supported by extensive digital, outdoor and on-ground activation
In partnership with Mumbai Traffic Police, the activation was rolled out in heavy traffic areas such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra