fundamental

Fundamental wins WeWork account

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Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis

Neeta Nair Aug 9, 2024 8:27 AM

Facebook and Fundamental celebrate people-powered communities in new campaign

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The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa

e4m Staff Aug 1, 2024 10:44 AM

Parle doubles down on its 'House of Brands' tag in new campaign

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Parle Products has launched 5 short commercials conceptualised by Fundamental that aim to highlight the company's wide range of products

e4m Staff Mar 28, 2024 2:25 PM

Team India describes the feeling of donning the nation's jersey in new adidas campaign

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The campaign by Fundamental, featuring India's top cricketers, has been released to mark the launch of Team India's new jersey

exchange4media Staff Jun 6, 2023 12:25 PM

Fundamental ropes in Gauri Burma and Mithun Rajam as Founding Members and CD

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The art-copy duo have worked on a bouquet of reputed brands including Uber, Meesho, MPL, Facebook, Discovery, McDonald’s, Cinthol, Parle Agro and Asian Paints

exchange4media Staff May 22, 2023 1:41 PM

Airtel & Fundamental come up with campaign for new tariff offering

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The campaign has been produced by Equinox Films

exchange4media Staff May 11, 2023 10:22 AM

Neeraj Kanitkar joins Fundamental as Co-Founder and ECD

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Kanitkar was previously with Taproot Dentsu

exchange4media Staff Apr 18, 2023 10:54 AM

Ex-DDB Mudra leaders start new agency — Fundamental

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The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively

Neeta Nair Mar 2, 2023 8:43 AM