Airtel & Fundamental come up with campaign for new tariff offering

The Airtel Family Plan has been designed to account for the ever-evolving concept of family in India today. It applies both to the families we are born into and to the families we choose - our friends, colleagues, etc. Available at two cost-effective price points - 2 postpaid connections for Rs 599 and 4 for Rs 999, the plan also takes away the hassles of multiple payments by clubbing all connections into one bill.

This translates into a win-win situation for a wide cross-section of consumers, be it four flatmates, a couple, a group of first-jobbers or a conventional family of four that plans like these have hitherto catered to. This offering is the newest in a long line of plans and services that bear testimony to Airtel’s consumer-first approach.

Speaking about the plan, Shashwat Sharma, Director Consumer Business, Bharti Airtel said, “At Airtel, we are on a mission to solve customer problems and offer them simplified yet value for money propositions. With the launch of affordable postpaid family plans, we have now made it simple for customers to upgrade to postpaid and get convenience of a single bill for their entire family, no matter big or small. Our plans also come loaded with a host of benefits including unlimited 5G data at no extra cost.”

On the creative thought behind the campaign, Pallavi Chakravarti, Founder & CCO, Fundamental, said, “The term family means many more things to us today than it did earlier. And that’s just the thread we pulled at to bring the Airtel Family Plan proposition to life. We didn’t have to look too far to hit upon an insight that matched the offering perfectly. Friends are like family - we’ve all rolled our eyes at that person in the group who is dimaag se dadaji, we’ve all been grateful for pals who are more like siblings - that’s the truth we worked with. We’re sure people will relate and realise that the Airtel Family Plan is actually the best bet for every type of family.”