e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more aggressive with their marketing, say experts
With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, shares insights about the technological advancements coming our way in the next year
As the year comes to an end, we look back at some of the key people movements in the tech universe
The parliamentary standing committee on finance presented a 70-page report highlighting how tech giants have certain advantages that tilt the market in their favour
According to MEIT Minister of State Rajeev Chandrasekhar, governments across the world have lagged in implementing regulations for Big Tech players
Taylor Owen, Beaverbrook Chair of Media, Ethics and Communication, Max Bell School of Public Policy, McGill University, was speaking at the second edition of e4m-DNPA virtual roundtable
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
The event will have 32 speakers spread across 12 insightful sessions
Guest Column: Niraj Ruparel, Head of Mobile and Emerging Tech at GroupM India, shares more on the tech trends of 2021
On the virtual roundtable, MarTech Industry bigwigs will share how to apply creative thinking to produce a commercial return
Thought leaders Jarrod Gingras, Dr Apoorva Durga, Aparna Mahesh, Anil Srinivas Chilla, Prabhakar Tiwari and Anika Agarwal presented their views on 'The Right MarTech Stack'
Jivox and Criteo will be helping brands achieve better ROI through optimized media spend while saving money on production costs
Prashanto Das & Shubham Chauhan, Founders of Hyperstate Technologies, elaborate on their AI-driven interaction technology 'Kappa' and the factors that differentiate it from other tech tools