In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment

Shantanu David Aug 20, 2024 8:53 AM

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts

Shantanu David Jul 5, 2024 8:51 AM

Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms

Sohini Ganguly Dec 8, 2023 9:01 AM

Amid budgetary constraints, CMOs are funneling their ad dollars to conversion-focused platforms, say industry experts

exchange4media Staff Sep 8, 2023 8:28 AM

Search Hijack, conceptualized by 22feet Tribal Worldwide, makes girl name recommendations inspired by the women crickets, each time new parents run a search on Google

exchange4media Staff Mar 23, 2023 11:28 AM

The threat comes after the Australian government's landmark law that, if implemented, would make Google, Facebook and other tech companies pay media outlets for news

exchange4media Staff Jan 22, 2021 10:15 AM

WhatsApp said that they have asked Google not to index such chats and advised users not to share group chat links on publicly accessible websites

exchange4media Staff Jan 13, 2021 11:21 AM

Google's advertising business will now be headed by Jerry Dischler who will report to Raghavan

exchange4media Staff Jun 8, 2020 9:07 AM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

Revenue which stood at $41.2 billion was driven by Google Search, YouTube, and Cloud

exchange4media Staff Apr 29, 2020 6:40 PM