Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts

Chehneet Kaur Mar 29, 2024 8:47 AM

Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India

e4m Staff Mar 8, 2024 7:09 PM

The TVC has been conceptualised by Ogilvy

exchange4media Staff Mar 27, 2023 4:30 PM

Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx

Nilanjana Basu Mar 14, 2023 8:56 AM

Kaur is the perfect representation of Hapipola's ethos, said the lifestyle gadget company

exchange4media Staff Feb 20, 2023 1:10 PM

Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri

exchange4media Staff Jan 30, 2023 12:23 PM

The film #HarFanKiJersey stars cricket stars like Harmanpreet Kaur, Shafali Verma, Renuka Singh, Rohit Sharma, Hardik Pandya, Shreyas Iyer and Suryakumar Yadav

exchange4media Staff Sep 25, 2022 10:00 AM

Raina is also a Strategic Partner in WTF Sport

exchange4media Staff Aug 5, 2020 5:06 PM

Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association

Shreshtha Verma Feb 20, 2020 8:43 AM

The matches, featuring Australian, English and Indian women’s cricket teams, will be telecast live and exclusive on SONY ESPN and SONY SIX channels

exchange4media Staff Jan 27, 2020 5:28 PM