WPL 2026: Brands go beyond jerseys, focus on story-led spots
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
harmanpreet-kaur
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Woloo signs Harmanpreet Kaur to uplift women's hygiene dignity in India
Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India
CEAT launches two-wheeler campaign with Harmanpreet Kaur
The TVC has been conceptualised by Ogilvy
Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Harmanpreet Kaur named brand ambassador of Hapipola
Kaur is the perfect representation of Hapipola's ethos, said the lifestyle gadget company
PUMA ropes in Indian cricket captain Harmanpreet Kaur as ambassador
Harmanpreet joins the PUMA roster comprising celebrated sportsmen like Virat Kohli, MC Mary Kom, Yuvraj Singh and Sunil Chhetri
MPL pays tribute to the undying spirit of cricket fans
The film #HarFanKiJersey stars cricket stars like Harmanpreet Kaur, Shafali Verma, Renuka Singh, Rohit Sharma, Hardik Pandya, Shreyas Iyer and Suryakumar Yadav
WTF Sports launched, Harmanpreet Kaur and Suresh Raina named global brand ambassadors
Raina is also a Strategic Partner in WTF Sport
Brands betting big on ICC Women’s T20 World Cup
Experts believe that due to its growing popularity, women's cricket today has a lot to offer in terms of brand association
SPSN to telecast women’s T20i Tri-Nation Series 2020 from Jan 31
The matches, featuring Australian, English and Indian women’s cricket teams, will be telecast live and exclusive on SONY ESPN and SONY SIX channels