If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
indian-brands
'As a brand, we understand the inherent strength of Bharat better'
At the first edition of e4m Pride of India Brands conference, a panel of entrepreneurs shared their secrets of building successful brands for Bharat
First edition of e4m Pride of India Brands honours 175 Indian brands
The brands were recognized and celebrated for setting new standards of innovation and excellence in their products, processes and marketing practices
Businesses need to get very close to their consumers: David Roth
Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years
Home-grown brands join the buzz around yoga
The volume of yoga conversations on social media has also seen a rise
Brands rally for an ‘Atmanirbhar’ India
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for Local initiative