Rashmika Mandanna turns 28: Ads and endorsements of India's national crush
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
innerwear
Van Heusen Innerwear launches campaign with Hardik Pandya
The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator
Lux Parker promises warmth and comfort this winter
The campaign is live across television, social media, outdoor, print, and on-ground channels
Bummer celebrates the joy of childhood in new Children's Day campaign
The campaign seeks consumers to take a trip down memory lane by recreating their childhood picture
'Zivame played pivotal role in shifting perceptions about innerwear category'
Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
Lux Industries rolls out ‘Sabko Maangta Hai’ campaign with Salman Khan
The film is part of the company's move to reposition its brand Lux Venus
ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
Amul Macho takes feud with Lux Cozi to ASCI
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
'Don’t bring the virus home' says Dollar in new campaign for anti-viral masks
Conceptualised by Lowe Lintas Kolkata for online media, the campaign indulges in light-hearted content to drive home the serious point of health and safety
Dollar revamps brand identity with new logo
The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd
Sunil Sethi appointed as Executive Chairman for Dixcy Textiles & Gokaldas Intimatewear
Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent
Birthday boy Tiger Shroff is betting big on brands
From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands
We use digital and brand activation quite effectively: MC Cariappa, Jockey India
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
Gemius Design Studio wins digital & creative mandate for innerwear brand Prag & Co
Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co