innerwear
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The film portrays the journey of a contemplative cricketer undergoing rigorous training in a virtual reality simulator
e4m Staff Oct 5, 2023 12:29 PM
The campaign is live across television, social media, outdoor, print, and on-ground channels
exchange4media Staff Dec 4, 2022 2:00 PM
The campaign seeks consumers to take a trip down memory lane by recreating their childhood picture
exchange4media Staff Nov 12, 2022 6:00 PM
Khatija Lokhandwala, Zivame’s marketing head, speaks to e4m about the brand's recent festive sale, marketing strategies and more
Nilanjana Basu Oct 19, 2022 10:51 AM
The film is part of the company's move to reposition its brand Lux Venus
exchange4media Staff Sep 3, 2022 7:11 AM
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
exchange4media Staff Sep 27, 2021 10:56 AM
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
exchange4media Staff Sep 7, 2021 1:09 PM
Conceptualised by Lowe Lintas Kolkata for online media, the campaign indulges in light-hearted content to drive home the serious point of health and safety
exchange4media Staff Oct 5, 2020 7:31 AM
The re-branding was digitally revealed by Bollywood star Akshay Kumar & Vinod Kumar Gupta, MD, Dollar Industries Ltd
exchange4media Staff May 29, 2020 12:00 AM
Sethi joins from Fonterra, a co-operative owned by New Zealand dairy farmers, serving as Managing Director for Sri Lanka and the Indian subcontinent
exchange4media Staff Apr 27, 2020 4:04 PM
From Pepsi to Macho innerwear, Samsung and Garnier Men, the actor has a kitty full of brands
exchange4media Staff Mar 2, 2020 3:44 PM
Cariappa, President Sales and Marketing of Jockey India, opens up about the brand’s 25-year journey, broader marketing strategies, media mix and more
Neethu Mohan Jan 13, 2020 9:10 AM
Gemius Design Studio will be responsible for formulating creative strategy, content creation & design across social media and digital platforms for Prag & Co
exchange4media Staff Jan 2, 2020 11:58 AM
