ip
When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?
e4m Staff Aug 26, 2025 12:16 PM
The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications
The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
Anumita Tripathi most recently served as the Head of Communications at Medtronic India
Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL
e4m Staff Sep 4, 2024 11:24 AM
As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more
Ritika Upmanyu Aug 30, 2024 4:30 PM
The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign
The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work
e4m Staff Aug 23, 2024 10:24 PM
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m Staff Aug 23, 2024 4:46 PM
Sandipan Ghatak has worked with large organizations like Johnson & Johnson, PepsiCo and Bharti Airtel
e4m Staff Aug 23, 2024 12:01 PM
MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM
MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
e4m Staff Aug 22, 2024 3:36 PM
As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’
Sohini Ganguly Aug 7, 2024 9:09 AM
The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language
The Dentsu-owned media agency said the appointments will strengthen its leadership team
Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on
e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends
Payal Gwalani Aug 5, 2024 11:33 AM
OOH industry’s measurement tool, Roadstar's experimental phase has sparked debate among experts about its potential, growth, and future direction
Chehneet Kaur Aug 5, 2024 9:17 AM
The campaign 'Friendship Ki Band' allows users to create videos for friends, highlighting quirks and traits that make their friendship special
The Union Ministry for Health and Family Welfare suggested a series of measures like signing an anti-tobacco declaration and issuing directives against appearing in surrogate promotion
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
e4m Staff Aug 2, 2024 12:55 PM
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
The two complaints were initiated by the council on a suo moto basis where the operators were found to jack up food prices during the final billing process
Payal Gwalani Aug 1, 2024 9:16 AM
Philip Jansen was Chief Executive of BT Group from 2019 to February 2024
e4m Staff Jul 31, 2024 11:49 AM
The Friendship Day campaign has been created and executed by Thought Blurb Communications
e4m Staff Jul 30, 2024 1:48 PM
DIGIPUB News India Foundation has asked for a copy of the Broadcast Regulation Bill from the MIB, saying that the bill was circulated to select news media organizations and not to all stakeholders
e4m Staff Jul 30, 2024 8:40 AM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
e4m Staff Jul 29, 2024 5:11 PM
The House of McDowell’s Soda celebrates Yaaron Waali Baat with an all-new rendition of “Yaari Hai Imaan” ahead of Friendship Day
e4m Staff Jul 29, 2024 11:29 AM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
Uday Shankar, during his stint at Star India, is credited with not just building successful businesses but also cultivating a generation of CEOs and leaders
e4m Staff Jul 26, 2024 9:33 AM
