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Ruchika Bansal?blur=25

Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more

e4m Staff Feb 23, 2026 3:40 PM

ImagiNxt 2026?blur=25

From service provider to innovation powerhouse, ImagiNxt 2026, a two-day festival at Jio World Centre, Mumbai (May 22–23, 2026), will bring together founders, investors, policymakers, and creators

e4m Staff Jan 20, 2026 2:59 PM

From Kantara to KGF: How South studios are building franchise-led IP businesses?blur=25

South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack

e4m Staff Jan 15, 2026 11:40 AM

women cricketers?blur=25

A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories

e4m Staff Jan 12, 2026 11:49 AM

Mitul Sangani steps down as CEO of News18 Digital?blur=25

Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years

e4m Staff Jan 8, 2026 2:18 PM

Rs 250–300 cr dues, no access: Broadcasters flag one-way media trade as B’desh blocks IPL?blur=25

Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance

e4m Staff Jan 8, 2026 1:58 PM

Milan Partani elevated as General Manager – Commerce Platform at Meesho?blur=25

Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce

e4m Desk Jan 8, 2026 12:58 PM

Varun Nair appointed Head of Marketing at Lumio?blur=25

He joins Lumio after serving as Head of Brand Marketing at POCO India

e4m Staff Jan 6, 2026 1:05 PM

santoor?blur=25

Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025

e4m Staff Jan 5, 2026 11:29 AM

Madhurima Bhatia, Ipsos?blur=25

Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape

e4m Staff Jan 2, 2026 5:48 PM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets

e4m Staff Dec 5, 2025 9:53 AM

Rewriting History?blur=25

Parents accused of selling a three-month-old arrested, along with the couple who say they “adopted” him. The HC has asked what happens to the child

editor@exchange4media.com & exchange4media Bangalore Bureau exchange4media Kolkata Bureau exchange4media Mumbai Bureau Nov 20, 2025 1:01 PM

OnePlus 15R, iPhone 17 launch?blur=25

The build-up started weeks before the launch event, with Apple-focused creators, analysts, and retailers driving an unusually high number of leaks and speculation threads

Tasmayee Laha Roy and Chehneet Kaur1 Nov 18, 2025 3:46 PM

Dilip and Shera?blur=25

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?

e4m Staff Aug 26, 2025 12:16 PM

Indian Readership Survey?blur=25

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited

exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM

IPL WPL media rights1final?blur=25

According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll

exchange4media Chennai Bureau Sep 10, 2024 7:48 AM

Pankaj Tripathi?blur=25

The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash

Soumya Gawri Sep 5, 2024 6:07 PM

tonic worldwide?blur=25

The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data

e4m Staff Sep 5, 2024 5:27 PM

sun TV?blur=25

According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%

e4m Staff Sep 5, 2024 3:03 PM

Dinesh Joshi Wipro?blur=25

Prior to this, Dinesh Joshi was with HP India as Head of Corporate Communications

e4m Staff Sep 5, 2024 1:45 PM

EBay iProspect?blur=25

iProspect will handle the business in seven markets

e4m Staff Sep 5, 2024 1:40 PM

Dr Vipin Sharma BMC?blur=25

The change of guard has taken place while the civic body is in the process of finalizing the new OOH policy

e4m Staff Sep 5, 2024 8:57 AM

KBC?blur=25

ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard

e4m Staff Sep 4, 2024 7:23 PM

Anumita Tripathi amgen?blur=25

Anumita Tripathi most recently served as the Head of Communications at Medtronic India

e4m Staff Sep 4, 2024 4:51 PM

Swastik?blur=25

Jitendra Joshi has been appointed Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations

e4m Staff Sep 4, 2024 3:30 PM

IPL WPL media rights?blur=25

According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPL

e4m Staff Sep 4, 2024 11:24 AM

IPL valuation?blur=25

As per a report by D&P Advisory, reasons for the decrease in IPL’s value include the failed Zee-Sony merger, media consolidation and tech giants’ delayed entry into the bidding arena

e4m Staff Sep 4, 2024 9:23 AM

women T20?blur=25

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship

Sonam Saini Sep 3, 2024 8:53 AM

Philips Bharath Sesha?blur=25

Bharath Sesha will spearhead Philips' growth strategy in India

e4m Staff Sep 2, 2024 1:11 PM

dilip cherian?blur=25

In today’s Luminaries series, Dilip Cherian talks about his quirky and bold career and entrepreneurial choices, his contributions to PR education in India and so much more

Ritika Upmanyu Aug 30, 2024 4:30 PM

MakeMyTrip?blur=25

The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign

e4m Desk Aug 26, 2024 3:50 PM

flipkart ads?blur=25

The agency won 5 golds, 2 silver and 2 bronze metals across categories for its path-breaking work

e4m Staff Aug 23, 2024 10:24 PM

easemytrip?blur=25

As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns

e4m Staff Aug 23, 2024 4:46 PM

Sandipan Ghatak Jubilant Bhartia?blur=25

Sandipan Ghatak has worked with large organizations like Johnson & Johnson, PepsiCo and Bharti Airtel

e4m Staff Aug 23, 2024 12:01 PM

newspaper?blur=25

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers

Kanchan Srivastava Aug 23, 2024 8:30 AM

upasana taku Bipin Preet Singh?blur=25

MobiKwik Co-founder Upasana Taku took to LinkedIn to announce that the payment platform has hit a major milestone with a Profit After Tax of Rs 14 crore and a total income of Rs 890 crore

e4m Desk Aug 22, 2024 5:05 PM

Barbados?blur=25

As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys

e4m Staff Aug 22, 2024 3:36 PM

FirstCry IPO?blur=25

As per reports, the stock opened at Rs 651 on the NSE with the shares closing 3.8 per cent higher

e4m Desk Aug 14, 2024 1:27 PM

CLUB FM Friendship Day?blur=25

The campaign was initiated with the core idea by Maitri Advertising

e4m Staff Aug 13, 2024 11:48 AM

Puma India Ladhak marathon?blur=25

Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear

e4m Staff Aug 9, 2024 2:43 PM

ipg mediabrands?blur=25

The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees

e4m Staff Aug 8, 2024 2:08 PM

flipkart?blur=25

Founders of several D2C companies told e4m that Flipkart has approached them to list their SKUs on ‘Minutes’

Sohini Ganguly Aug 7, 2024 9:09 AM

news?blur=25

The study by Google and Kantar further says that 2 out of 3 Hindi speakers prioritize news in their preferred language

e4m Staff Aug 6, 2024 5:47 PM

iProspect?blur=25

The Dentsu-owned media agency said the appointments will strengthen its leadership team

e4m Desk Aug 6, 2024 12:27 PM

Myntra CEO Nandita Sinha?blur=25

Nandita Sinha’s elevation comes after Arief Mohamad, Flipkart's VP & Head of Fashion, has decided to move on

e4m Desk Aug 5, 2024 2:30 PM

friendship Day?blur=25

e4m takes a walk down the memory lane to recall some of the ad films that would make you miss your friends

Payal Gwalani Aug 5, 2024 11:33 AM