Sport stars in Kamla Pasand ad: More than a matter of bad taste
Experts weigh in on the optics of sportspersons endorsing addictive substances
kamla-pasand
Brands and celebs, how about sticking up for each other for a change?
Brands dropping their celeb endorsers and vice versa in the face of a controversy show an abject lack of long term strategic thinking, say experts
Celebs endorse pan masala despite ASCI's bitter stance against surrogate ads
While Amitabh Bachchan ending his association with Kamla Pasand may set a new precedent in responsible advertising, ASCI has always been clear about keeping celebs away from pan masala ads
Amitabh Bachchan terminates Kamala Pasand endorsement
Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising
IPL 2021: Star Sports signs two more associate sponsors, launches first promo
The official broadcaster has roped in Kamla Pasand and Frooti