These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts

Sohini Ganguly Jul 17, 2024 8:53 AM

The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute

e4m Desk Mar 18, 2024 10:48 AM

We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year

Sandhya Raghavan Jan 27, 2024 8:43 AM

'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win

Tanzila Shaikh Apr 19, 2023 4:33 PM

Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing

exchange4media Staff Sep 6, 2021 11:08 AM

Authenticity is paramount and feedback is gospel, opines industry

Mansi Sharma Jul 19, 2021 8:27 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs

Mansi Sharma Jun 11, 2021 8:56 AM