These platforms are unlikely to see a drop in customer base as they have altered user behaviour permanently. Hence, advertiser loss is also unlikely, say experts
The ad targets an ex-student of the institute whose performance allegedly worsened after she joined a rival coaching institute
We're in the midst of a Bobby Deol renaissance. On his 55th birthday, we asked experts whether his rising popularity could add some brands to his portfolio this year
'Let there be sport' has its heart in the right place, but as far as execution is concerned, it's far from a win
Brand Communication Strategist Srinivasan, in a session sponsored by Star India Network, delved into the power of mother tongue for regional marketing
Authenticity is paramount and feedback is gospel, opines industry
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs