kartik-mahadev

85% of Indians with access to TV tune in every week: Kartik Mahadev, ZEEL

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Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat

e4m Staff Aug 9, 2024 9:11 AM

‘Ticket to Hollywood’ to address demand for movies in regional languages: Kartik Mahadev

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Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies in dubbed languages across ZEE’s movie channels

exchange4media Staff Nov 2, 2020 8:51 AM

'Locally produced content for English entertainment allows us to add new dimension'

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As Zee Cafe completes 20 years, Kartik Mahadev, Business Head, Premium Channels, ZEEL, talk about the channel's journey, the challenges of the category and future growth drivers

Sonam Saini Aug 17, 2020 9:04 AM

Is COVID-19 the litmus test for English entertainment channels?

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Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros

Sonam Saini Jun 15, 2020 8:24 AM

The onus is on the broadcaster to curate content that the audience finds entertaining

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Guest Column: Kartik Mahadev, Business Head, Premium Channels, ZEEL, writes why broadcaster's commitment to 'Curate, Engage and Entertain' will propel both broadcast & digital

Kartik Mahadev Apr 23, 2020 8:16 AM