On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the brand’s growth story, industry trends and more

Sohini Ganguly May 21, 2024 8:52 AM

In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers

e4m Staff Jan 16, 2024 8:49 AM

After a record viewership and seamless brand integration in Season 7, the scene is poised for a thrilling Season 8

NATIVE CONTENT Oct 23, 2023 1:05 PM

Season 7 of Koffee with Karan, a Disney+ Hotstar exclusive, has delivered 100% success for brands, outperforming industry benchmarks, upping the ante of key brand metric results

exchange4media Staff Nov 22, 2022 12:48 PM

Guest Column: Markand Adhikari, Chairman and Managing Director of SABGROUP, writes Bollywood is in a tight corner and a slew of OTT platforms are running the show

Markand Adhikari Aug 24, 2022 8:33 AM