The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
Prior to joining Alike, Nathan most recently served as the AVP of Growth at The HelloWorld
Golikeri succeeds Sanjit Randhawa who moves to a new role with Bacardi in Dubai
The TVC features brand ambassador and investor Shraddha Kapoor
The campaign has been conceptualized by Bombbay Vision
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
Introduces ‘Love Prediction’ lens
The campaign showcases the journey of three women entrepreneurs and their stories of courage, perseverance and success, as the walls around them close in - metaphorically
It will bring together global investors, policymakers, government representatives, industry stalwarts under one platform
The move is to simplify the way people connect with their favourite pages, said the company in a blog post
As part of the initiative, a video has been released by the app where seven Likee creators from different parts of the country came together to talk about their mothers
The objective behind the launch is tod ensure real-time dissemination of official information
Nagesh Banga, Deputy Country Manager, BIGO LIVE, talks about plans to make the app as localized as possible to cater to the growing demand for social media platforms in India today
BIGO Ads integrates video & audio calling app imo, short-form video platform Likee and other applications
#FightCorona hashtag has been leading on the short video app, where creators have been educating viewers about the necessary precautions
A series of 12 songs sung by artists like Tulsi Kumar, Guru Randhawa & Dhvani Bhanushali will be promoted as part of the collaboration
With Likee’s virtual Holi celebrations, people enjoyed the festivities of Holi without any risk or fear, making it a truly ‘happy’ Holi for all
The new advertising bylaws of 2018 has given no provision for hoardings, which has promoted BBMP to ask for their removal within the next 15 days
Under the theme #Likeedreams, Likee Creator Academy Season 4 is an initiative which aims to reach out to select, talented Likee users and train them in polishing their video-making skills
Annamalai, Managing Partner, Coral Media, spoke to exchange4media about the challenges in the sector, Coral Media’s campaigns, game plans and growth targets for 2020
The new function captures the facial image of the user to morph it in the pre-designed clips corresponding with the future prediction
Users can share their new look on Instagram and tag Likee to stand a chance of winning exciting gifts