Rakul Preet, Ginni Kapoor headline Enamor’s‘ Fabulous Brides’ campaign
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
lingerie
Zivame.com’s new campaign gives assurance of being a platform that understands women
The campaign, which has three films, has been created by Leo Burnett
How Zivame built a successful brand using ‘real women’
In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'
We strongly believe in taking fashion to tier 2&3 cities: Neha Kant, Clovia
Kant, Founder of Clovia, shares insights on the evolving lingerie category, data-driven tech taking centre stage, diversifying to new portfolios, marketing strategy and more
We've married Enamor's DNA of ‘fabulous’ with everyday bras: Sandra Daniels
Daniels, the VP of Marketing at Enamor, discusses how the brand's website clocked 29 lakh visitors after the rollout of #FabulousEveryday campaign
Former Victoria’s Secret President & CEO Sharen Jester Turney joins Clovia as Advisor
Turney will be supporting across functions of business strategy, category expansion like personal care, market insights, strengthening of brand positioning & experience, and international expansion
Clovia forays into personal care category
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others
Wacoal launches its first television and digital ad campaign
Japanese premium lingerie brand manifests philosophy of supporting women in expressing their beautiful selves in lingerie that fits right and ‘feels so fine’