While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
The sector crossed Rs 2.3 trillion in 2023, according to the report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’
The Union minister was speaking at FICCI Frames 2023 conference
Apurva Chandra urged the industry to leverage various platforms and support govt endeavour to make India a global content hub
The way forward: According to I&B Ministry, the industry will become a 100-billion dollar (7.5 lakh crore) sector by 2030
It is not an easy task to come up with a common policy for M&E as the sector has two to three industries and each of them has different challenges, said Chandra