Arora will engage in a spectrum of promotional activities, spanning digital and print campaigns, events, and social media initiatives
'The purpose of this collaboration is to highlight Orika's dedication to providing exceptional flavors,' said the brand
At the e4m D2C Revolution, a panel of D2C brand founders discussed the various facets of endorsing celebrities
Malaika, with her impeccable sense of style & glamour truly embodies the brand's core values of empowerment, inclusivity, self-love and self-expression, the company said
The brand film is helmed by ace photographer Joseph Radhik
The 'Only In a Jeep' campaign has been conceptualised by Leo Burnett India.
The Label Life, a fashion & lifestyle brand styled by Sussanne Khan, Malaika Arora & Bipasha Basu, is G.O.A.T Brand Labs’ first acquisition in the women’s western wear space
As the new face for Lotus Herbals Youth Rx, Arora will appear in multimedia campaigns spanning TV, OTT, digital, in store, POP, Sampling and social media platforms
The actor will also be a wellness mentor at the Kapiva Academy of Ayurveda
#StartTohKaro has been flagged off ahead of Yoga Day
Streaming from 15th April on discovery+, each week will feature Bollywood personalities Kareena Kapoor Khan, Malaika Arora, Karan Johar, Arjun Kapoor, and Pratik Gandhi
The #WorkOUTfromHome videos on Instagram are a series of virtual workouts by Reebok India brand ambassadors - Katrina Kaif and Malaika Arora - and the brand’s certified trainers