From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more
The marathon will be flagged off from CSMT on January 15
The radio network recently launched its new station Red FM Ladakh in the Himalayas
The association will commence with the Tata Consultancy Services (TCS) World 10K Bengaluru 2022
TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data
The campaign has been conceptualised by Mirum India
Being a provider of corporate wellness solutions, GALF aims to motivate individuals to maintain a healthy life
This association with Procam International will mark Bira 91’s debut into mass participation sports