Guest Column: Karan Chowdhary, Co-Founder, WOW Skin Science, elaborates on how brand experience has moved towards hyper-personalization
30% of the budget will be allocated to the acquisition of learners, 20% PR initiatives, 30% for online & offline advertisements, and remaining for influencer marketing & other endorsements
Sharma, VP Marketing, Agro Tech Foods Ltd shares insights on entering into new categories, product differentiation, growth observed, marketing strategy, and more
Brands are looking to splurge 20-40% of their annual marketing budgets in Q3
Categories and brands that have significant reliance on summers for their volumes will most likely be impacted by this second wave of Covid
Abhishek Madhavan, SVP, Growth and Marketing at MPL, said that the gaming platform plans to take its user base beyond 10 crore from the current 7 crore+
Vadapalli, CMO of online furniture retailer Pepperfry, revealed that the company brought down its ad spends from Rs 170 crore on advertising in FY19 to Rs 120 crore in FY20
Murarka, VP - Marketing, Duroflex, feels that OTT, Social and Influencer Marketing will become more important ways of reaching out to the consumer, as we go forward
Sandeep Balani, Head of India at Outbrain, speaks about key takeaways from the impact of the COVID-19 pandemic on the industry
The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print