McCain Foods partners with dentsu India & Posterscope for monsoon campaign
dentsu X India has developed an eight-week media plan, covering ten key markets, for the campaign
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McCain celebrates memorable monsoon moments in new campaign
The campaign also comprised a social media 'brand banter' with over 30 e-comm brands engaging in playful conversations
Every day is a 'Fryday', says McCain Foods
The DVCs have been conceptualized by BBDO
McCain Foods India names Piyush Patnaik as Managing Director
Patnaik was earlier with Cargill as Managing Director, leading pan India sales and distribution
McCain Foods launches new campaign for home-made burgers
The ‘Just McCain’ campaign showcases the convenience of a homemade McCain burger that cuts both, the wait time and the restaurant bills in half
'Branding leads to building unique identity for the brand, placing it in consumer's mind'
Mohit Kumar, Head of Media & Digital Marketing, McCain Foods, talks about branding as an exercise and how it helps drive reach and eventually leads to better results for performance campaigns
Havmor Ice Cream appoints Komal Anand as Managing Director
Prior to Havmor Ice Cream, he was associated with McCain Foods