IPG Mediabrands opens new global centre of excellence at Pune
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
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IPG Mediabrands India launches ‘Media Responsibility Index’
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
Interactive Avenues appoints Pranali Sarkar as Associate Vice President, Media Planning
Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category
Initiative Media named Media Agency on Record for Urban Company
The account will be managed out of the agency’s Gurugram office
Covid second wave & IPL suspension came as double whammy for the industry: Shashi Sinha
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
Growth in TV penetration a boon for broadcasters amid digital onslaught
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
A sneak peek at our industry leaders multi-tasking in #WFH mode
Here's how our industry leaders are juggling work and home during the lockdown
Interactive Avenues wins social media mandate for Rajasthan Royals
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team