Anupam Katheriya is the CEO of Cholayil Private Limited

e4m Desk Jun 14, 2024 11:10 AM

Katheriya, CEO, Cholayil, talks about expanding iconic brands like Medimix and Cuticura into other categories

Simran Sabherwal Oct 11, 2023 2:31 PM

The brand crafted bappa out of Medimix soap bars, spreading a sense of happiness and positivity in the lives of the residents

exchange4media Staff Sep 13, 2022 12:36 PM

The brand has used various touchpoints of the station to showcase its entire product range with larger-than-life imagery

exchange4media Staff Jun 21, 2022 6:43 PM

The FMCG major recently roped in Connect OOH for the campaign

exchange4media Staff May 16, 2022 1:23 PM

The campaign is created by Mullen Lintas

exchange4media Staff May 9, 2022 5:12 PM

Katrina will feature in a new campaign for the brand

exchange4media Staff May 4, 2022 11:19 AM

Some of the best Ganesh Chaturthi campaigns this year that caught our eyes

exchange4media Staff Sep 10, 2021 8:24 AM

For the campaign, the brand has collaborated with influencers like Kusha Kapila, Aashna Malani, Niki Mehra and Saloni Sehra

Aakar Patel & e4m Desk Jan 19, 2021 3:13 PM

The anthem is a music video aimed at spreading the message about maintaining hygiene

exchange4media Staff Oct 12, 2020 12:41 PM

The skincare brand has been chosen as the team's official 'SkinFit & Hygiene' partner

exchange4media Staff Sep 21, 2020 12:22 PM

The logo of Medimix will be featured on the team’s jersey pants in all the 14 matches of the season

exchange4media Staff Sep 11, 2020 12:35 PM

The campaign has been conceptualised by Leo Burnett

exchange4media Staff Aug 1, 2020 2:46 PM

The brand took a creative leap and found an innovative way to pay tribute to nurses who have redefined what it means to be a 'hero'

exchange4media Staff May 12, 2020 2:38 PM