Simon ‘Bobby’ Dussart, CEO, Adjust, a global mobile marketing analytics platform, shared with e4m insights from a recent report on mobile app trends, the influence of CTV and more

Shantanu David Apr 11, 2023 9:02 AM

The report also highlighted that the users in India spent 4.7 average hours per day on mobile in 2021 compared to 4.5 hours in 2020 and 3.7 hours in 2019

exchange4media Staff Jan 15, 2022 10:32 AM

At Screenage 2021, Vipul Chawla, President, Pizza Hut International (Yum Brands), shares his thoughts about improving the mobile app experience by putting the customer at the heart of the product

exchange4media Staff Oct 26, 2021 8:49 AM

Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

exchange4media Staff Oct 23, 2021 8:30 AM

The new campaign of McDonald's India (North and East) is centred on the brand's mobile app and the special deals and offers

exchange4media Staff Aug 14, 2021 8:26 AM

With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners

exchange4media Staff Jul 15, 2021 4:50 PM

However, brand suitability violation rates increased by 18% as ad verification is still nascent in India, said According to the 2021 Global Insights Report

exchange4media Staff Jul 15, 2021 3:51 PM

The premium application is available globally on Google Play and has crossed over 500K downloads

exchange4media Staff Jun 15, 2021 3:57 PM

Users can access Tata Sky's partner apps such as Disney+ Hotstar Premium, ZEE5, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Select, Voot Kids, SonyLIV and CuriosityStream

exchange4media Staff Jun 2, 2021 2:08 PM

The 2.0 version of the app has a ‘censor’ filter to let users choose the type of content they want to see which is known as ‘Censored Movie Programming’

exchange4media Staff May 10, 2021 1:25 PM

AMY is live at the MemeChat app as an invite-only feature. It supports all the messaging applications

exchange4media Staff Apr 27, 2021 5:36 PM

For users in India, Samsung TV Plus will be available on any Samsung Smart TV model launched from 2017 to 2021

exchange4media Staff Apr 2, 2021 4:07 PM

Public had raised Rs 260 crore in funding led by Addition, along with SIG and Tanglin Venture Partners six months ago

exchange4media Staff Mar 24, 2021 1:10 PM

The SITI PlayTop Magic STB would be available to the SITI Networks customers in phases. Initially, it will be available in India's eastern states

exchange4media Staff Mar 24, 2021 12:58 PM

This partnership ensures listeners have access to popular shows such as ‘Wellness with Vibha’, ‘Soultalks with Shubha’, ‘Yoga Vlogs’, ‘The Health Space’ on Gaana as podcasts

exchange4media Staff Mar 22, 2021 12:29 PM

The app will feature a wide range of content for audiences across superhero, fantasy, romance, sci-fi, Bollywood, mythology, action, and more

exchange4media Staff Mar 19, 2021 4:19 PM

The valuation is nearly double from August last year when it raised $11.4 million from investors led by KTB Network

exchange4media Staff Mar 11, 2021 9:36 AM

Buyers will now be able to purchase a pre-owned car in 2 ways: either on the OLX app directly from another buyer or via the OLX Autos stores

exchange4media Staff Feb 17, 2021 3:02 PM

According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020

exchange4media Staff Feb 5, 2021 4:52 PM

Guest Column: Tribhuwan Joshi, Lead, Brand Communication, Public Relations & CSR, Fujifilm India, highlights that check and measure will be a key KPI for any communications professional

Tribhuwan Joshi Jan 18, 2021 12:58 PM

The report further stated that $143 billion was spent on the app stores globally, which is a 20% YoY growth over 2019

Javed Farooqui Jan 15, 2021 8:32 AM

The Applaydu app will be supported with TVC campaign and digital activations

exchange4media Staff Jan 12, 2021 2:36 PM

The updated Terms and Privacy Policy provide more information on how WhatsApp processes user data and its commitment to privacy

exchange4media Staff Jan 8, 2021 2:43 PM

The Shorts icon will be placed to the top or bottom row of the mobile app to make it easier for users to tap and watch Shorts on YouTube

exchange4media Staff Dec 26, 2020 8:26 AM

Alibaba Workbench, AliExpress, Alipay Cashier, CamCard and WeDate in the list

exchange4media Staff Nov 24, 2020 6:18 PM

With presence across Print, Television, Digital & Radio, Mathrubhumi’s integrated platform is the best route to reach the Malayalee household in this festive season of Onam

Simran Sabherwal Jul 22, 2020 5:12 PM

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM