Location Media Xchange, the supply-focussed arm of Moving Walls, is amplifying the creatives on partner screens across Singapore, Malaysia, Indonesia, Philippines, and India
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Industry heads share how data-led solutions will be of utmost importance as there will be an increasing need for more ROI-driven campaigns in a post-COVID world
In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts
The campaign is aimed at honouring healthcare workers, the armed forces, police, drivers, delivery personnel, essential service personnel, and more who have made tremendous sacrifices
Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times
At the 10th edition of e4m NEONS OOH Conference, Srikanth Ramachandran, Group CEO, Moving Walls, spoke on 'OOH 4.0- Anatomy of the Modern OOH Planner and Media Owner'