The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts

Soumya Gawri Aug 27, 2024 9:20 AM

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM

Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM

Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket

Nafisa Shaheen Aug 16, 2021 2:14 PM

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal

Misbaah Mansuri Feb 3, 2021 8:35 AM

Many vendors have been time and again laying emphasis on the fact that their handsets are made in India

Misbaah Mansuri Dec 1, 2020 9:01 AM

Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant

Misbaah Mansuri Jul 16, 2020 7:54 AM

The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now

Misbaah Mansuri Apr 3, 2020 9:01 AM

Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each

exchange4media Staff Feb 26, 2020 7:56 PM