The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
Endeavours by brands in the wake of the Tokyo Olympics have helped veer conversations towards sports other than cricket
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Industry watchers note that the secular credentials of Kumar remain intact despite the donation appeal
Many vendors have been time and again laying emphasis on the fact that their handsets are made in India
Industry watchers say the brand has further strengthened its positioning in the consumer mindspace by stirring up nostalgia while staying relevant
The brand expert & CEO of TRA hints that the brands which have a CSR budget must use it now
Tata leads with 30 brands featured; Godrej 11; Amul, Reliance and LG have 9 each