At the e4m India Brand Conclave, Ram Mehrotra, Vice-President, Decorative Sales and Marketing Kansai Nerolac Paints, outlines the basics for a brand to replicate Nerolac's 100 years of success
Jain succeeds HM Bharuka, Vice Chairman and Managing Director of the company
He will now helm Tamil content in Indian and in international markets
Bachlaus has quit as Head of Marketing after a stint of over 5 years at the paint major
Under his watch, the agency was functional in launching several top brands and increasing brand saliency for many others
As part of the association, Nerolac’s logo will feature on the lead side of the team’s helmet and cap
The digital film has been conceptualized and created by FCBUlka
As Kansai Nerolac completes 100 years, Anuj Jain, Executive Director, tells us about its new positioning and the steps it is taking to protect its stakeholders in a COVID-impacted world
The brand has been associated with T20 franchisees since 2016
'Colours that Care' is the brand’s new positioning statement and a new campaign has been launched titled Aaj Careful toh Kal Colourful
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners
This is the fourth extension in the campaign’s ongoing series #AajCarefulTohKalColourful
The digital film has been conceptualized and created by FCB ULKA and directed by Kashif Memon
The account will be handled out of the agency’s Mumbai office
More than 30,000 painters will benefit from this initiative
Incumbent agencies FCB Ulka and Publicis Worldwide India are also participating in the pitch
Gupta talks about the evolution of Tribes, campaigns close to his heart and the key trends to keep in mind for 2020