Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9
Nikhil Kumar joins Dentsu Creative from Publicis Groupe where he was EVP and Business Head
Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company
Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead
The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers
Winkl initially started off as a community for creators and pivoted into a full stack tech platform for influencer marketing and creator collaborations.