nikhil-kumar

Into the metrics of Home Screen Advertising

ctv?blur=25

Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

Shantanu David Jul 16, 2024 9:33 AM

Nikhil Kumar Dubey to join ABP for the third time

Nikhil Kumar Dubey?blur=25

Most recently, Nikhil Kumar Dubey was Senior Executive Editor at TV9

e4m Staff Jan 27, 2024 12:23 PM

Dentsu Creative appoints Nikhil Kumar as Managing Partner (West)

Dentsu Creative Nikhil Kumar?blur=25

Nikhil Kumar joins Dentsu Creative from Publicis Groupe where he was EVP and Business Head

e4m Staff Jan 11, 2024 10:52 AM

Nikhil Kumar elevated to Chief Growth Officer at mediasmart

Nikhil Kumar?blur=25

Prior to this, Kumar held the position of Vice President- In, SEA & ME at the company

e4m Staff Dec 21, 2023 1:26 PM

mediasmart – Democratising multi-screen brand storytelling programmatically

mediasmart?blur=25

Nikhil Kumar, Vice President - India, SEA & ME, mediasmart, talks about the company’s journey in India, marketing strategies, challenges in the advertising and marketing industry, and the road ahead

NATIVE CONTENT Apr 5, 2023 9:00 AM

9 out 10 CTV viewers recall being exposed to ads: mediasmart report

mediasmart?blur=25

The mediasmart's ‘India Says Yes to Connected TV!’ report points to better ad impact and improved purchase intent among CTV watchers

exchange4media Staff Oct 18, 2022 1:36 PM

Magnetic Backed Winkl Gets Acquired By Good Glamm Group

Magnetic logo?blur=25

Winkl initially started off as a community for creators and pivoted into a full stack tech platform for influencer marketing and creator collaborations.

exchange4media Staff Jan 8, 2022 1:45 PM