Best ads of the week: Crocs steps it up with Orry, Aditya Birla celebrates 'Kaarigari'
Ads we loved in Week 4 of August
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Anytime Fitness slams flashy health marketing gimmicks in new campaign
The campaign underscores the importance of every generation being aware of their health and wellness
New York Times sues OpenAI and Microsoft for 'illegal copying'
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
NYT sees walkout by employees over pay disputes
This is the first such protest by the newspaper’s staff in the last 40 years
General Electric buys all ad slots of NYT print edition
Tuesday’s New York Times carried two dozen General Electric ads
AnyTag creates actual brand advocates, not just use influencers: Shuchi Sethi
At Impact Digital Influencer Conference 2022, Shuchi Sethi, Business Head, AnyTag India, shared insights on their approach to the changing and ever growing influencer and content marketing space
Influencer marketing: How this new approach changes the face of a brand
Guest Column: Shuchi Sethi, India Lead, AnyTag, shares the complete guide to influencer marketing, along with its benefits and efficiency
Anytime Fitness onboards Rohit Babbar as National Head of Communications & Marketing
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role
AnyTag extends 'lookalike modelling' service to wider audience
The service will now extend to talent management and influencer agencies and multi-channel networks
e4m Upfront 2020 shares a dynamic overview of digital strategies with brand marketers
The two-day event for the digital and marketing ecosystem saw compelling discussions around content and influencer marketing