The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
The content is aimed at Telugu-speaking audiences in not just metro cities but also in the underserved tier-2 & tier 3 segments
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India
In the virtual roundtable, Ajay Mehta, Gautam Bhirani, Siddhartha Butalia, Pramod Bhandula, Upinder Singh, and Vinkoo Chakraborty will discuss future of OOH industry in the post-lockdown environment
According to early estimates, the sector could face up to 15% dip in business in the short term
The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai
As we gear up for the first edition of e4m OOH 40 Under 40 to be held on March 12, we decipher why you should nominate yourself for the award
Gupta, CEO, Atin Promotions & Advertising, shares insights on how his company has grown and trends that will drive the OOH industry forward