The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging
The platform also announced its foray into original movie production in India with films in Hindi and Telugu to be released directly on the service
In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content
Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report
With 70 Indian originals so far, the streaming giant will also create original content in regional languages
The move is a first in the Marathi entertainment space where an OTT platform will exclusively produce and stream original content
In collaboration with Mango People Media, LEC's new vertical will create original fiction and non-fiction content for OTT, digital, film and other mainstream platforms
Disney+ Hotstar, Voot, SonyLIV and ZEE5 have lined up an extensive original content line-up in 2021 to grow their user base and increase time spent by building stickiness
Srishti Behl Arya, Netflix India Director- International Original Film, talks about the platform's content strategy
STARZ will collaborate with Lionsgate Television on the remake of hit series Casual, helmed by director Kunal Kohli, and starring Lara Dutta and Prateik Babbar
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia
Serials Pandian Stores, Bharathi Kannamma, Ayutha Ezhuthu, Senthoorapoovey, Thenmozhi B.A., will be telecast with fresh content in the Prime Time - Monday to Saturday
It emphasized on the importance of washing hands in the COVID times, linking it back to providing undisrupted entertainment to its viewer
Prior to this, Mukherjee was with Hotstar as Head of Development & Creative and Editor - Hotstar Specials
Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform