Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family

Sohini Ganguly Mar 4, 2024 9:15 AM

In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming

Sonam Saini Dec 4, 2023 8:44 AM

The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022

exchange4media Staff Feb 15, 2022 12:38 PM

The agency sees good start to the year with several business wins like Apna.com, Launch My Career and WinZo

exchange4media Staff Feb 7, 2022 12:12 PM

We speak to Parthasarathy Mandayam (Maps), CEO, Mindshare South Asia, in part four of our interview series with the big winners of IDMA 2021

exchange4media Staff Aug 9, 2021 8:21 AM

Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic

Naziya Alvi Rahman Jun 21, 2021 8:25 AM

Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace

Christina Moniz Mar 9, 2021 8:48 AM