Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
In conversation with Ashwin Padmanabhan, President-Investments, Trading & Partnerships, GroupM India & Parthasarathy Mandayam, Chief Strategy Officer, GroupM S Asia on the growth of audio streaming
The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022
The agency sees good start to the year with several business wins like Apna.com, Launch My Career and WinZo
We speak to Parthasarathy Mandayam (Maps), CEO, Mindshare South Asia, in part four of our interview series with the big winners of IDMA 2021
Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
Parthasarathy Mandayam, CEO – Mindshare, South Asia, tells us why data has become more important than ever and why changing consumer behaviour enabled the industry’s transformation at a rapid pace