Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Speaking during recent earnings call, Goenka, the MD & CEO of ZEEL, said the industry will see healthy growth in the high single digit for both subscription and advertising
But there is hope for pay TV as India still has 125 million TV-dark homes, Sanjiv Shankar, Joint Secretary, Broadcast, MIB, told e4m
Industry experts feel that Pay TV may decline each year but will not go away completely, and while FTA is growing at a decent rate, Connected TV will take over in a big way
The total active subscriber base has increased from 65.58 million in September 2022 to 66.62 million in December 2022
The conversion will be effective from February 1
Cord-cutter homes are currently estimated to be a minuscule 0.5 million and will continue to remain insignificant by 2026 according to the latest CII KPMG report released recently
Industry watchers say OTT aggregation allows pay-TV players to access a large market, unify the services and increase affordability
As per industry watchers, the combined network will have a strong presence across genres but the merger is unlikely to have major ramifications on the pay-TV industry. Read on to know why
While addressing analysts during the Q3 earnings call, the ZEEL MD & CEO spoke about de-growth in subscription revenue, Pay TV, NTO 2.0 & more
The report also highlights that only 13% of Internet households in India used only pay-TV in Q3 2021
The #15YearsConstant campaign has been curated by Chimp&z Inc.
The boxes help in streaming content illegally and have the potential to eat into the subscription revenues of pay TVs and OTTs