The Chief Marketing Officer of Perfetti Van Melle India, Gunjan Khetan, deep-dived about Center Fresh's latest 'Aage Badh' campaign, the category's consumer trends, marketing plans and more
Sharma was leading the Vietnam market for over six years as the Managing Director at Perfetti Van Melle (Vietnam) before this
The brand has collaborated with JioSaavn to launch the pack that lets people dedicate romantic songs to their loved ones
At Pitch BrandTalk 2022, Ramakrishnan, Managing Director, Perfetti Van Melle India, said brand purpose is the reason for existence of a brand, beyond just sales
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, delivered a keynote speech on 'Building brands through the power of influence' at e4m’s Influencer Marketing Conference
Adi Godrej conferred Lifetime Achievement Award
The winners will be announced on February 3, 2021, at a virtual award ceremony
Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns
The film drives home the message of staying optimistic about the future even when the present seems challenging
Guest Column: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, says that while many things will remain the same post-COVID, a few things will undergo permanent structural changes
The launch is being supported with a 360-degree campaign put together by Ogilvy India