At the e4m TechManch 2024, industry experts discussed the future of hyper-personalization in content, importance of delivering meaningful and engaging consumer experiences.
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Guest Column: Sunayendra Jain, Head of Marketing, ePayLater, explains how brands can offer personalization to users while also respecting their privacy
At e4m MarTech India Conference 2022, a panel of industry heads deliberated on the topic - Winning with Personalization: The Success Stories
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
What Spotify's personalised offering 'Discovery Weekly' has in store for advertisers
Publishers, in partnership with Taboola, can deliver the ideal reader experience to each reader segment, which can promote increased readership as well as unlock new monetization options
Experts say that working with data partners that offer end-user control ensures that data accessed is managed in a privacy controlled manner
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown