Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts
The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts
We bring you a roundup of the news that made headlines this past week
Wunderman Thompson commenced work on the CenturyPly account from July 1