pitching

Did the pitching landscape undergo a seismic shift in 2023?

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Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024

Naziya Alvi Rahman Dec 28, 2023 8:53 AM

Pitch Perfect: How AI is helping agencies win new businesses

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The technology helps agencies provide data-driven insights and create pitches more efficiently and faster, thereby streamlining tasks & freeing up time for strategic and creative thinking, say experts

Tanzila Shaikh Sep 22, 2023 9:06 AM

‘Ghosting’ haunts creative agencies as more & more brands disappear after calling pitches

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The phenomenon of ‘ghosting’ is not new in the sector, but its extent and scale have gone up over the past couple of years, say ad sector experts

Kanchan Srivastava Oct 11, 2022 8:24 AM

Recap: The Week That Was

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We bring you a roundup of the news that made headlines this past week

exchange4media Staff Oct 31, 2020 9:03 AM

Wunderman Thompson Kolkata wins CenturyPly account for Corporate & Panel division

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Wunderman Thompson commenced work on the CenturyPly account from July 1

exchange4media Staff Jul 6, 2020 4:29 PM