Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals

Shantanu David Jul 16, 2024 9:33 AM

Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts

Sohini Ganguly Jul 11, 2024 8:32 AM

With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent

Sohini Ganguly Apr 3, 2024 8:57 AM

Experts compile a definitive rule book to avoid moment marketing faux pas

Mansi Sharma Aug 18, 2021 8:43 AM

Panigrahi will closely work with Preetham Venkky, President, 22feet Tribal Worldwide

exchange4media Staff Sep 18, 2020 1:24 PM

The data is automatically updated in tandem with WHO updates

exchange4media Staff May 6, 2020 6:02 PM

His mandate will include scaling the company’s offerings by developing broad external partnerships, building out internal infrastructures and exploring new business opportunities

exchange4media Staff Jan 16, 2020 11:48 AM