The return and rebranding has to be a well-laid-off plan, especially the marketing and advertising part of it, for them to regain consumer trust, say experts
Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following
Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more
The Ministry of Information & Technology, in its official statement, said that the move is to ensure safety, security and sovereignty of Indian cyberspace
Jackson, senior manager at Akamai EMEA’s media industry strategy team, speaks about the factors that drive gaming in India, rise of PUBG and the categories of games that are likely to succeed in 2020