How Unilever is pushing sports marketing beyond broadcast convention From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox. Owais Nov 20, 2025 2:35 PM
CommsAdda celebrates National PR Day with session on AI-Powered Crisis Communication During the celebration, participants gained practical insights into the application of AI in crisis management e4m Staff Apr 24, 2024 10:35 AM
National PR Day: Honouring the Founding Fathers of PR Industry This story discusses the lives of the individuals who laid the groundwork for the PR industry e4m Staff Apr 23, 2024 12:44 PM
Godrej & Boyce’s R-Day film says India’s true power lies in its collective force The brand film is conceptualized by Creativeland Asia e4m Staff Jan 29, 2024 4:15 PM
Steadfast Nutrition’s R-Day campaign motivates Indians to tackle the problem of fatigue The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges e4m Staff Jan 26, 2024 10:00 AM
Public Relations: An indelible part of modern society The theme of 2023’s World PR Day was ‘Harnessing the Power of Public Relations’ Shrabasti Mallik Jul 17, 2023 3:11 PM
CRED ropes in Deepika Padukone for Christmas campaign Padukone, as #CREDSanta, will bring a range of rewards, fun games and more from December 24 to January 2, 2022 e4m Desk Dec 24, 2021 12:54 PM
Zee Tamil curates positive & entertaining lineup for Labour Day for viewers stuck at home The 'May Day Specials' consists of engaging serials, super hits movies and fun reality shows e4m Desk Apr 28, 2021 6:34 PM
SBI General Insurance strives to make hope win with Cancer Day campaign The company has pledged to support underprivileged children with Acute Lymphoblastic Leukaemia e4m Desk Feb 6, 2021 8:29 AM
Recap: The Week That Was We bring you a roundup of the news that made headlines this past week e4m Desk Dec 12, 2020 8:41 AM
Disney+ Hotstar crosses 26mn paid subscriber mark; accounts for 30% of Disney+'s base Disney also plans to expand Disney+ Hotstar to more markets. The service is currently available in India and Indonesia Javed Farooqui Dec 11, 2020 8:54 AM
ITC pays tribute to Indian farmers for their 'Fruits of Labour' The brand spearheaded a campaign on social media platforms to acknowledge the meaningful contribution of Indian farmers e4m Desk May 6, 2020 2:00 AM
Why So Serious? A weekly fun feature by The Digital Fellow on special days of the month e4m Desk Feb 8, 2020 8:03 AM
CavinKare’s Green Trends launches Shair, a month-long hair donation drive The month-long initiative was launched on World Cancer Day e4m Desk Feb 7, 2020 11:40 AM