Today, we look at the chiefs of ad sales and revenue departments of the country’s leading radio platforms who have been skippering the industry through its many challenges
The decision was taken in the last Cabinet meeting chaired by PM Narendra Modi
Big FM tops the chart in Bangalore whereas Radio Mirchi leads in Kolkata
Big FM maintains the lead in Bangalore while Radio Mirchi stays on top in Kolkata
While Big FM maintained lead in Bangalore, Mirchi stayed on top of Kolkata chart
Radio Mirchi and Big FM maintained top spots in Kolkata and Bangalore respectively
Radio leaders shared factors responsible for the revival of the sector, which included industry-focused strategy, customer-centric approach, and the Covid-vaccination drive by the government
Experts in the sector spoke about various trends, noteworthy campaigns and major brand investments that the industry witnessed this year
Big FM and Mirchi led in Bangalore and Kolkata respectively in this four-week period
Big FM maintained lead in Bangalore while Mirchi stayed on top of Kolkata charts
Like the previous period, Radio Mirchi stayed ahead in Kolkata and Radio City in Bangalore
Radio Mirchi topped in Kolkata. Radio City pipped BIG FM in Bangalore
The jump was driven by both Radio: 57% and Solutions business: 27.9% compared to the same quarter last year
Radio listeners in the cities of Mysore, Mangalore, Gulburga and Hubli-Dharward can enjoy 8 superhit songs throughout the day
Despite a fairly brisk start at the beginning of 2021, there was an approximate 50% degrowth in the radio media due to the second wave. However, a speedy recovery is expected by the end of the year
The radio channel aims to take the entertainment quotient a notch higher with over 65 days of on-air & digital content this season
The festival brings together all three tiers of radio broadcasting in India, public, private and community radio, along with podcasters and others invested in the audio space
The significance of the day was originated in the year 1946 when the United Nations Radio was established
Experts from both media sectors said that the stock market’s reaction with a positive jump is a good sign for the advertising industry as a whole
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year
As per industry heads, brands have been cautious but there has been an upward swing compared to the last quarter
Fever FM, Nasha, Radio One, Radio Mirchi, Ishq FM, Radio City & Big FM have joined forces to create better awareness and to spread positivity in the lives of listeners
According to the research, radio has a credibility score of 6.27, with FM channels emerging as the second most credible source of information for the masses
In the time of the pandemic, industry heads reveal how they have been coping with remote working, dropping ad volumes and market uncertainty in the radio biz
Industry pundits discuss Pitch Madison Advertising Report 2020’s findings on the radio sector