rajesh-uttamchandani

Electrical brands supercharge digital marketing this festive season

electronic brands?blur=25

The category spends anywhere between 25% and 30% on marketing in Q3

Simran Sabherwal & Mansi Sharma Sep 22, 2021 8:52 AM

'In times of distress, customers can hide but responsible brands cannot'

Rajesh Uttamchandani, Syska?blur=25

Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more

Ritika Raj Jan 19, 2021 8:31 AM