Electrical brands supercharge digital marketing this festive season
The category spends anywhere between 25% and 30% on marketing in Q3
rajesh-uttamchandani
'In times of distress, customers can hide but responsible brands cannot'
Rajesh Uttamchandani, Director, Syska Group, shares insights on the rationale behind venturing into a new segment, marketing strategy, distribution plans, expectations for 2021, and more